JULY 6, 2016
Stillfront: Growth in number of players, increased loyalty
Stillfront Group AB (“Stillfront”) currently has nine game titles, of which eight are online games. In addition, there is a number of long tail games. Stillfront continuously monitors the number of active users of the online games on a monthly basis (MAU – Monthly Active User) and daily basis (DAU – Daily Active User).
During the second quarter of 2016, the average number of MAUs was 224,226. The number of DAUs was 69,494 on average during the quarter. The corresponding figures for the second quarter of 2015 were 155,826 MAU and 50,619 DAUs. Thus, the second quarter 2016 achieved an increase of 44% regarding the number of MAU and 37% regarding the number of DAUs as compared with the second quarter of 2015.
During the first quarter of 2016 the average number of MAUs was 278,712 and the average number of DAUs was 80,550. During the second quarter of 2016 the number of MAUs decreased by 19%, and the number of DAUs decreased by 14% as compared with the first quarter of 2016. The improved DAU / MAU ratio – often referred to as stickiness – increased from 29% to 31%, which indicates that the players who were recruited during the second half of 2015 and the initial part of 2016 demonstrate an increasing activity and loyalty. The above numbers pertain to the four largest games as ranked by revenues, i.e. Call of War, Supremacy 1914, ManagerZone Football and ManagerZone Hockey.
Jörgen Larsson, CEO, Stillfront Group, comments
“I am happy to note that our games are very attractive to our players, and that the share of daily recurring players has increased. I see this as as acknowledgement that our games offer entertainment to our players for a long period of time, which is exactly in line with Stillfront’s strategy”, Jörgen Larsson, CEO, Stillfront Group, comments.
FOR ADDITIONAL INFORMATION, PLEASE CONTACT:
Sten Wranne, CFO at Stillfront
Phone: +46 705 851258
Stillfront is an independent creator, publisher and distributor of digital games – with a vision to become one of the leading indie game creators and publishers. Stillfront operates through five near-autonomous subsidiaries: Bytro Labs in Germany, Coldwood Interactive in Sweden, Power Challenge in the UK and Sweden, Dorado Online Games in Malta and Simutronics in the United States. Stillfront’s games are distributed globally. The main markets are Sweden, Germany, the United States and South America. For further information, please visit www.stillfront.com.
Stillfront’s portfolio includes games across multiple platforms. Unravel, developed by Coldwood in collaboration with Electronic Arts, won 20+ awards at E3 and gamescom and was released in February 2016. Supremacy 1914 and Call of War are high-immersion war strategy games developed by Bytro Labs. ManagerZone is a sports management strategy game launched in 2001. DragonRealmsand GemStone IV are MUD-style games with a very loyal player base. Lara Croft Relic Run(TM) is a popular mobile game developed by Simutronics.