July 9, 2018
MAU grew by 26% YoY
Stillfront Group AB (“Stillfront”) systematically works with improving the product portfolio to optimize performance and reward/risk. Among many things, Stillfront continuously monitors the number of active users of the online games on a monthly basis (MAU – Monthly Active User) and daily basis (DAU – Daily Active User).
During the second quarter of 2018, the average number of MAUs was 4,237,000. The number of DAUs was 1,021,000 on average during the quarter. The corresponding figures for the second quarter of 2017 were 3,354,000 and 902,000 DAUs (including Goodgame Studios). During the second quarter of 2018, the number of MAUs increased by 26%, and the number of DAUs increased by 13%, compared with the second quarter of 2017.
During the first quarter of 2018, the average number of MAUs was 4,893,000 and the average number of DAUs was 1,115,000 (including Goodgame Studios). Thus, the second quarter 2018 showed a decrease of 13% regarding the number of MAUs and a decrease of 8% regarding the number of DAUs as compared with the first quarter of 2018.
During the second quarter of 2018, Unravel Two was launched, which is not included in the DAU/MAU numbers. EMPIRE: Millennium Wars for browsers was launched during the last days of the quarter. In addition, Football Empire was launched during the quarter, which is co-published by Stillfront Group, but not included in the DAU/MAU numbers. Thus, no online games that had any material impact on the DAU or MAU numbers were launched during the second quarter of 2018. The three strong launches of Q4 2017 (Nida Harb 3, BIG FARM: Mobile Harvest and War and Peace: Civil War) continue to the refine their userbases. This has led to a slightly smaller number of users as compared to the last quarter, but with higher engagement and monetization.
In total, the above numbers pertain to the 22 largest online games as ranked by revenues, i.e. Call of War, Supremacy 1914, Conflict of Nations, ManagerZone, DragonRealms, GemStone IV, SIEGE: Titan Wars, Tank Storm, Admiral, Nida Harb 3, Age of Lords, World at War, War and Peace: Civil War, eRepublik.com, Online Fussball Manager, Goodgame Poker, Legends of Honor, Goodgame Empire, EMPIRE: Four Kingdoms, Big Farm, BIG FARM: Mobile Harvest and EMPIRE: Millennium Wars. The numbers for Goodgame Studios (acquired in January 2018) have been included historically to improve comparability.
Jörgen Larsson, CEO, Stillfront Group, comments
“Our hit launches from Q4 2017 continue to deliver, while our older games continue to entertain players with new content and continuous updated. Stickiness (DAU/MAU ratio) continued to grow this quarter as well, and the monetization of our games continues to be very strong. I look forward to many interesting new launches during the second half of the year, with the strongest pipeline of new games we’ve ever had”, Jörgen Larsson, CEO, Stillfront Group comments.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Jörgen Larsson, CEO
Phone: +46 703 211 800
Sten Wranne, CFO
Phone: +46 705 851 258
Stillfront is a group of independent creators, publishers and distributors of digital games – with a vision to become the leading group of indie game creators and publishers. Stillfront operates through nine near-autonomous subsidiaries: Bytro Labs in Germany, Coldwood Interactive in Sweden, Power Challenge in the UK and Sweden, Dorado Online Games in Malta, Simutronics in the United States, Babil Games in UAE and Jordan, eRepublik in Ireland and Romania, OFM Studios in Germany and Goodgame Studios in Germany. Stillfront’s games are distributed globally. The main markets are Germany, the United States, France, UK and MENA. For further information, please visit www.stillfront.com.
Stillfront’s portfolio includes games across multiple platforms. Unravel and Unravel Two are widely acclaimed console games developed by Coldwood in collaboration with Electronic Arts. Supremacy 1914 and Call of War are high-immersion war strategy games developed by Bytro Labs. ManagerZone is a sports management strategy game launched in 2001. DragonRealms and GemStone IV are MUD-style games with a very loyal player base. Siege: Titan Wars(TM) is a popular mobile game developed by Simutronics. Nida Harb III and Admiral are mobile strategy games with very strong player bases, which are published by Babil Games. World at War: WW2 and War and Peace: Civil War are a successful mobile strategy games developed and published by eRepublik Labs. Online Fussball Manager is a leading sports management game. EMPIRE and BIG FARM are major brands operated by Goodgame Studios.
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