Uppsala, Sweden. April 1st, 2010
Today, MTV Germany puts up a TV advertisement for the Swedish game The Fast and The Furious based on the huge hit movie IP. This advertisement will be broadcasted for a whole month in Germany on MTV channel.
Designed to pull players immediately into the fast paced, extremely volatile world of street racing, this highly anticipated web-based, massively multiplayer game provides the exhilaration of being right there in the midst of it all. Free to play, the game will consist of building, modifying and painting your own car, and then racing it against competitors: other players from all over the world. Players will be able to invite their friends to the game, challenging them to race for the respect that can only be found on the streets, behind the wheel of a hot car.
“ We are happy to expand our distribution to TV media, which is a great mainstream channel to reach another customer base. We are excited to see growth of fans from Germany for our games.” says CEO of Stillfront Group Jorgen Larsson.
About Stillfront Group
Stillfront Group´s Business concept is to develop, publish and operate online social games, console/handheld games and digital entertainment. The company has offices in Uppsala, Umeå Sweden and HK China with more than 25 fulltime employees.Stillfront Groups online gaming branch is a pioneer online game developer specializing in creating Fan Immersion Games based on high profile IPs. Online activities also include social gaming community sites and MMO development. The console branch of the company ColdWood is producing blockbuster titles to the PS3,PC and Xbox plattforms, with Publishers like Sony Entertainment.
MTV, formerly an acronym of Music Television, is an American network based in New York City that launched on August 1, 1981.The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which, like the former MTV Tempo now known as TEMPO Networks, have gone independent. MTV’s moral influence on young people, including issues related to censorship and social activism, has been a subject of debate for years. MTV’s choice to focus on non-music programming has also been contested relentlessly since the 1990s, demonstrating the channel’s previous impact on popular culture.
For more information, please contact:
CEO of Stillfront Group
Phone: +4670-321 18 00