April 6, 2018
Stillfront: Strong user growth YoY
Stillfront Group AB (“Stillfront”) systematically works with improving the product portfolio to optimize performance and reward/risk. Among many things, Stillfront continuously monitors the number of active users of the online games on a monthly basis (MAU – Monthly Active User) and daily basis (DAU – Daily Active User).
During the first quarter of 2018, the average number of MAUs was 4,893,000. The number of DAUs was 1,115,000 on average during the quarter. The corresponding figures for the first quarter of 2017 were 3,425,000 and 931,000 DAUs (including Goodgame Studios). During the first quarter of 2018, the number of MAUs increased by 43%, and the number of DAUs increased by 20%, compared with the first quarter of 2017.
During the fourth quarter of 2017, the average number of MAUs was 5,053,000 and the average number of DAUs was 1,053,000 (including Goodgame Studios). Thus, the first quarter 2018 showed a decrease of 3% regarding the number of MAUs and an increase of 6% regarding the number of DAUs as compared with the fourth quarter of 2017.
Three games were launched and featured during the fourth quarter of 2017. This brought large initial volumes of users that boosted MAU and DAU numbers during the fourth quarter of 2017. As these games moved from launch phase into the refine and grow phases during the first quarter of 2018, the most engaged users stay on as long-term active and paying users. This is shown through increased stickiness (DAU/MAU ratio). Nearly unchanged MAU and growing DAU, as compared to the fourth quarter of 2017, should be considered as strong numbers in this context. Goodgame Studios launched EMPIRE: Millennium Wars on iOS and Android during the last days of the quarter. Since the launch was so late in the quarter, it had no material impact on average DAUs or MAUs for the first quarter of 2018.
In total, the above numbers pertain to the 22 largest online games as ranked by revenues, i.e. Call of War, Supremacy 1914, Conflict of Nations, ManagerZone, DragonRealms, GemStone IV, SIEGE: Titan Wars, Tank Storm, Admiral, Nida Harb 3, Age of Lords, World at War, War and Peace: Civil War, eRepublik.com, Online Fussball Manager, Goodgame Poker, Legends of Honor, Goodgame Empire, EMPIRE: Four Kingdoms, Big Farm, BIG FARM: Mobile Harvest and EMPIRE: Millennium Wars. The numbers for Goodgame Studios (acquired in January 2018) have been included historically to improve comparability.
Jörgen Larsson, CEO, Stillfront Group, comments
“This is the second consecutive quarter with more than one million people playing our games every day on average. During last quarter, Stillfront Group had three successful launches with War and Peace, Nida Harb 3 and BIG FARM: Mobile Harvest. These games moved into the refine and grow phases during this quarter, which is reflected in the growing stickiness (DAU/MAU ratio). I am very happy with how these titles are monetizing, and looking forward to further growth from recent and upcoming launches”, Jörgen Larsson, CEO, Stillfront Group comments.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Jörgen Larsson, CEO
Phone: +46 703 211 800
Sten Wranne, CFO
Phone: +46 705 851 258
Stillfront is a group of independent creators, publishers and distributors of digital games – with a vision to become the leading group of indie game creators and publishers. Stillfront operates through nine near-autonomous subsidiaries: Bytro Labs in Germany, Coldwood Interactive in Sweden, Power Challenge in the UK and Sweden, Dorado Online Games in Malta, Simutronics in the United States, Babil Games in UAE and Jordan, eRepublik in Ireland and Romania, OFM Studios in Germany and Goodgame Studios in Germany. Stillfront’s games are distributed globally. The main markets are Germany, the United States, France, UK and MENA. For further information, please visit www.stillfront.com.
Stillfront’s portfolio includes games across multiple platforms. Unravel is a widely acclaimed console game developed by Coldwood in collaboration with Electronic Arts. Supremacy 1914 and Call of War are high-immersion war strategy games developed by Bytro Labs. ManagerZone is a sports management strategy game launched in 2001. DragonRealms and GemStone IV are MUD-style games with a very loyal player base. Siege: Titan Wars(TM) is a popular mobile game developed by Simutronics. Tank Storm and Admiral are mobile strategy games with very strong player bases, which are published by Babil Games. World at War: WW2 and War and Peace: Civil War are a successful mobile strategy games developed and published by eRepublik Labs. Online Fussball Manager is a leading sports management game. EMPIRE and BIG FARM are major brands operated by Goodgame Studios.
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