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Non Regulatory

Move Fitness Debut on GamesCom 2011


Umeå, Sweden. August 23rd, 2011
Swedish game studio Coldwood Interactive, developer of the successful move game The Fight: Lights Out published by Sony Computer Entertainment last year has moved on to the next big hit: A game for fitness and exercises while having fun Move Fitness.

Ever wanted to do do exercises to keep fit but don’t have the time? Or ever wanted to have a professional physical trainer to help you build great body figure but feel a bit bored? Move fitness is exactly catering to anyone who wants to exercise while having fun.

Grab your PlayStation®Move motion controllers and start having fun by moving your arms, legs, jump up and down, hit a target with rewards, play basket ball, or break something, turn your home or office into a gym or basket ball court, boxing room instantly and be your own hero or ninjia. Yes, there is ninjia game element included as well. This game is designed to play for single player as well as for a whole family or friends to have fun. It’s really easy to get started.

“We have developed this immersion game for people to do exercises and have fun, and keep coming back for more like other games. This is a challenge but we are very happy with the result and proud to present this fun game for fitness. We have consulted professional trainers to make sure every exercises we design are good for the body. “ Says game designer of Coldwood Interactive, Martin Sahlin.

For more information of interview with Martin Sahlin, please visit:

For demo of the Move Fitness, please visit: Demo on YouTube

About Coldwood Interactive
Coldwood Interactive is an independent game studio based in Umeå, in the northern part of Sweden. The company was founded in 2003 by a tight knit group of veteran game developers, with over 40 years of collective industry experience, and a passion for creating great, innovative games. Since then we’ve grown into one of Sweden’s most successful and productive game studios, all while still staying true to the same close friendly vibe, dedication and creative spirit that has inspired us from the beginning. Coldwood has an excellent track record, with six different titles published on six different platforms (fourteen different SKU’s in total), and we’ve got many more exciting projects on the way. We’re licensed developers for all major formats, including PS3, XBox360 and Wii.

About Sony Computer Entertainment Europe
Sony Computer Entertainment, Inc. is a Japanese video game company specializing in a variety of areas in the video game industry, and is a wholly owned subsidiary and part of the Consumer Products & Services Group of Sony. The company was established on November 16, 1993, in Tokyo, prior to the launch of the original PlayStation video game system. The logo has been used since 1994. SCE handles the research & development, production, and sales of both hardware and software for the PlayStation line of handheld and home console video game systems. SCE is also a developer and publisher of video game titles and is composed of several subsidiaries covering the company’s biggest markets: North America, Europe, Brazil, Oceania and Asia.

For more information, please contact:
Christopher Holmberg
CEO of Coldwood Group
Phone: +46 (0)90 34 35 500