Loading..

Asset 2

  • About
    • About us
      Our history
      Sustainability
      Sustainability reports
      Our industry
    • The team
    • Our strategy
      Our business model
    • Career
  • Our studios
    • Our studios
    • Featured games
  • Governance
    • Governance structure
      Corporate governance reports
    • General meetings
      Nomination committee
    • Board of directors
      Executive management
      Group business management
    • Remuneration
      Auditors
      Articles of association
  • Investors
    • Investors
      Financial targets
      Reports & presentations
      Capital markets day
    • The share
      Ownership structure
      Insider (PDMR)
      Dividend policy
      Analysts
      Funding
    • Press releases
      Glossary & FAQ
    • Calendar
      Subscribe
      Contacts
  • Media
    • Press releases
      Image gallery
  • About us

    Our business model

    Low risk, long lifecycle games

    Stillfront acquires and develops game studios and let them operate freely in a decentralized structure for the purpose of creating a diversified portfolio of games. Our titles are typically long lifecycle games with a loyal user base and stable revenues. The active portfolio, generating revenues every day, consists of some 40 games divided into three categories: Strategy; Simulation, RPG & Action; and Casual & Mash-up. The portfolio mix engenders strong cash flow and enables for positive synergies between studios, leading to organic growth.

    Stillfront operates in a highly competitive market, in which we compete with other game developers, as well as other forms of digital entertainment. The industry is consolidating as the major players, especially publishers and distributors, are expanding and acquiring studios globally. What is paramount for Stillfront is that we offer a diversified portfolio of games with broad appeal to gamers, developed and produced organically or through acquisitions, and that we work methodically to improve the retention of our games throughout their lifetime.

    Business model

    Our strategies to mitigate risk

    In an industry that produces a profusion of new releases and a few monster hits, we deploy two primary strategies to mitigate risk; the first is to have a diversified portfolio of games and the second is to develop games with long lifetime value that can sustain healthy revenue levels for years and even decades to come. This, in turn, forms the basis and provides the cash-flow for developing and financing new launches.

    Stillfront’s studios design, produce and market free-to-play (F2P) games. F2P games enable us to develop games in an iterative fashion with a minor initial investment. The free-to-play segment is a data-driven, process-oriented business. We develop, test, iterate and optimize our games in close cooperation with our users. F2P games allow the user access to the game without paying for it. The users are then able to make purchases or pay for access to new content throughout the lifetime of the game.

    Recurring income, at a low cost, is driven by the ability to retain users over a longer period. Our games usually have a long lifecycle and can be extended through continual updates. Regular updates are made continuously in the games to maintain and create new interest among users. This is called live ops. By actively managing the portfolio and working systematically with live ops across our markets, we can increase both retention and monetization in our games.

    Positioned to grow

    Stillfront is well positioned to grow faster than the market in the coming years with our portfolio of games and game engines across all major platforms, with a focus on the mobile market, which is growing fastest of all.

    Stillfront’s platform enables for positive synergies across our gaming studios. By leveraging user data derived from more than 2 billion game downloads, our studios can share best-practice across geographies and benefit from being part of the same group. Our strong brands and marketing skills in the F2P model, paired with a strong track-record of value creating acquisitions, provide a good platform for continued strong growth well above the market for many years to come.

    MORE ABOUT US

    • Our history
    • Sustainability
    • Our industry
    • The team
    • Our strategy
    • Business model
    About us
    • About us
    • Our history
    • Sustainability
      • Sustainability reports
    • Our industry
    • The team
    • Our business model
    • Our strategy
    • Career
    Our studios
    • Our studios
    • Featured games
    Corporate governance
    • Governance structure
    • Corporate governance reports
    • General meetings
    • Nomination committee
    • Board of directors
    • Executive management
    • Group business management
    • Remuneration
    • Auditors
    • Articles of association
    Investors
    • Investors
    • Financial targets
    • Reports & presentations
    • Capital markets day
    • The share
    • Ownership structure
    • Insider (PDMR)
    • Dividend policy
    • Analysts
    • Funding
    • Press releases
    • Glossary & FAQ
    • Calendar
    • Subscribe
    • Contacts
    Media
    • Press releases
    • Image gallery
    Contacts
    • Contact us
    • Linkedin
    • Instagram
    • Privacy policy
    • Imprint
    Asset 2
    • Whistleblower
    • Cookie policy