The games industry is one of the largest entertainment industries globally and is growing rapidly as more and more people discover the joys of digital games. According to Newzoo, the global games market generated revenues of USD 184.4 billion and more than 3 billion people across the world play digital games. Mobile games make up approximately 50% of the total games market, and in the coming years, the mobile games industry is expected to grow with an expected CAGR of approximately 4 percent from 2022 to 2025. Newzoo expects the mobile global games market to exceed USD 103 billion by 2025.
Stillfront focuses on F2P (free-to-play) games, which is the largest and fastest growing segment within the games industry. F2P games give players free access to games, as opposed to premium games which must be paid for prior to being played. The vast majority of Stillfront’s players are non-paying users that enjoy the games free of charge. Out of the paying users, a majority spend small amounts for unlocking extra features or purchasing digital currency to use within the games, while a minority of the paying users have gaming as their main hobby and spend a significant amount of time and money on their favorite games. In Stillfront’s games, digital currency can never be converted into cash or used outside of the games.
We develop games primarily for mobile and browser platforms with diverse audiences mainly aged 16 and above. Stillfront operates in a highly competitive market, in which we compete with both other game companies and other forms of digital entertainment. The industry is consolidating at a high pace and Stillfront has taken an active role in this development. We have a strong track-record of acquiring and unlocking potential and growth from independent game studios.
People across all age demographics play games. The average age of a gamer in the US is 33 years of age, according to the Entertainment Software Association, ESA, and 76 percent of gamers are above 18 years old. The number of female gamers has increased during the past years, and today 48 percent of US video game players identify as female, and 52 percent identify as male.