Stillfront Group AB (“Stillfront”) today announces a change to its segment reporting structure. Effective from the first quarter of 2026, Stillfront will report its financial performance as one segment. The change is made to better reflect the Group’s strategy and operational management, with an increased focus on the performance of the Group’s key franchises.
As the Stillfront Group has become more focused across key franchises, it has been deemed that the previous geographical segment structure no longer provides a relevant view of Stillfront’s operations.
Under the new structure, the current division of three geographical segments (North America, Europe, and MENA & APAC), will be replaced by consolidated reporting for the entire Group into one segment. In connection with this change, Stillfront will increase transparency regarding its key franchises. The financial reporting will be supplemented with expanded data and alternative performance metrics (APMs) specifically linked to these franchises to provide the market with a better understanding of the value creation in the underlying assets.
A detailed presentation of the key financial results for the new segment structure can be accessed in the attached excel-file and at stillfront.com.
