SEPT 26, 2017
eRepublik prepares for launch of “War and Peace: Civil War”
eRepublik Labs, one of the Stillfront Group studios, prepares its third mobile historical Strategy MMO, “War and Peace: Civil War” for launch in Q4 of 2017.
Building on its historical strategy MMO game engine and the success of its two previously released games in the genre: “Age of Lords” and “World at War: WW2”, eRepublik Labs has recently soft launched in certain markets “War and Peace: Civil War”, an American Civil War themed mobile strategy MMO. After a period of fine-tuning and marketing tests during soft launch, the game will go on full release before the end of the year.
eRepublik Labs uses a theme testing methodology that it applies in pre-production before starting developing any new strategy MMO to identify the highest potential historical themes with its core audience of historical strategy fans. The American Civil war theme scored strongly in these tests, including higher relevance scores and better CPIs than eRepublik Labs’ latest hit “World at War: WW2”, a World War 2 themed strategy MMO.
Early soft launch KPIs for “War and Peace: Civil War” are also stronger than eRepublik Labs’ previous historical strategy MMO soft launches, showing strong promise for the full launch and confirming the validity of eRepublik Labs’ approach to game pre-production and development.
eRepublik Labs is recognized by Google Play as one of its top developers in the world (all its games carry the “Top Developer” badge) and its games have often been selected for featuring by the Apple editorial team.
“World at War: WW2”, launched in October 2016 and is one of the top grossing strategy games in multiple markets on the Google Play Store. “Age of Lords” launched in March 2015 and is still one of the most appreciated strategy MMOs with a loyal user base. Both games are profitable.
THE EREPUBLIK LABS STORY
At eRepublik Labs we are an independent team of veteran game crafters that are passionate about history and strategy. We have all worked on games that have reached millions of players. We are now part of an alliance of eight near-autonomous studios in Stillfront Group AB (quoted on Nasdaq First North, ticker SF). The latest major group release on mobile was “Siege: Titan Wars” and the Stillfront game portfolio includes also browser based games and console games such as the critically acclaimed Unravel (published by EA).
“War and Peace: American Civil War” is eRepublik Labs’ third historically based strategy game. Previous ones are “Age of Lords” and “World at War: WW2” both highly rated games with a very engaged community of strategy and history fans. eRepublik Labs is also the studio behind the critically acclaimed “Twin Shooter – Invaders”, winner of Pocket Gamer Silver award. You can find more information on eRepublik Labs at www.erepublik.com
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Jörgen Larsson, CEO
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Stillfront is a group of independent creators, publishers and distributors of digital games – with a vision to become the leading group of indie game creators and publishers. Stillfront operates through eight near-autonomous subsidiaries: Bytro Labs in Germany, Coldwood Interactive in Sweden, Power Challenge in the UK and Sweden, Dorado Online Games in Malta, Simutronics in the United States, Babil Games in UAE and Jordan, eRepublik in Ireland and Romania and OFM Studios in Germany. Stillfront’s games are distributed globally. The main markets are France, UK, Germany, the United States and MENA. For further information, please visit www.stillfront.com.
Stillfront’s portfolio includes games across multiple platforms. Unravel, developed by Coldwood in collaboration with Electronic Arts, won 20+ awards at E3 and gamescom and was released in February 2016. Supremacy 1914 and Call of War are high-immersion war strategy games developed by Bytro Labs. ManagerZone is a sports management strategy game launched in 2001. DragonRealms and GemStone IV are MUD-style games with a very loyal player base. Lara Croft Relic Run(TM) is a popular mobile game developed by Simutronics. Tank Storm and Admiral are mobile strategy games with very strong player bases, which are published by Babil Games. World at War: WW2 is a successful mobile strategy game developed and published by eRepublik Labs. Online Fussball Manager is a leading sports management game.
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