For Stillfront, sustainability is an integrated part of our strategy and business model. We use a framework to focus our resources on the most relevant environmental, social and governance issues to drive performance and to engage internal and external stakeholders. The framework is made up of Stillfront’s material topics, targets, and objectives which become our three material pillars: Gaming for all (the value we create through our products), Living our values (internal and cultural perspectives) and Smart resource use (climate impact and reduction plan).
When establishing this framework, we considered several principles, regulations, standards, and guidelines, including the principles of the United Nations Global Compact, the EU Taxonomy, UN Guiding Principles on Business and Human Rights as well as OECD guidelines for multinational enterprises.
Integrated part of our
Stillfront is committed to improve sustainability throughout our entire value chain to meet our ethical and social responsibilites, reduce costs, and ensure a sustainable future for the industry. At the same time, we aim to provide an enjoyable and responsible gaming experience for all users.
For Stillfront, equality, diversity and inclusion are highly important in our game’s development process. Not only is the share of women who are playing games increasing, but there is also a demand for high-quality entertainment in multiple languages, adapted to different cultures, religions, and customs. Stillfront’s broad games portfolio is enjoyed by more than 60 million people every month and approximately half of our gamers are female.
Gaming as entertainment should be a rewarding hobby, a great social experience, or a strategic challenge. As people spend more of their free time playing our games, it has become even more important to ensure that we are making a positive impact in people’s lives. Stillfront as a group is responsible for securing that the content that we publish is in accordance with our values.
Gaming needs to be a place where everyone feels welcome and included and this aspect plays an important part in new game development projects. Stillfront operates in an industry that revolves around expertise and talent. To attract and retain the foremost talent in the industry, we need to offer an inclusive, equal workplace with high diversity.
The board of directors is responsible for Stillfront’s overall strategy, in which sustainability is integrated, and Stillfront’s sustainability policy has been adopted by the board of directors.
Our management team develops tools and processes that guide the head office and our studios. We have set up specific forums for studio representatives covering the three pillars of our sustainability framework. The EVP Communication, IR & Sustainability is heading the forums and is responsible for execution of the sustainability strategy and priorities set by the board.
All our studios and employees are expected to live up to our sustainability ambitions. The studio head is responsible for implementation together with the representative of the respective committee, carrying out trainings and follow-ups. An approach that is resource- efficient, decentralized, and digital is key to our business’ success.
Our code of conduct, built upon the ten principles by United Nations Global Compact which Stillfront is signatory of, states that all profes sionals around the world should act as Stillfront representatives and responsible citizens. To ensure alignment on our code of conduct we conduct yearly trainings with all employees.