For Stillfront, sustainability is an integrated part of our strategy and business model. Our sustainability strategy is a framework set up to focus our resources on the most relevant environmental, social and governance issues to drive performance and to engage internal and external stakeholders. The framework is made up of Stillfront’s material topics, targets and objectives structured in three material pillars: Gaming for all (the value we create through our products), Living our values (internal and cultural perspectives) and Smart resource use (climate impact and reduction plan).
When establishing the framework, we considered several principles, regulations, standards, and guidelines, including compliance with the United Nations Global Compact, the EU Taxonomy, UN Guiding principles on Business and Human Rights as well as OECD Guidelines for Multinational Enterprises.
A sustainable gaming business
Stillfront’s games are predominantly within the free-to-play (F2P) segment. F2P games give gamers free access to games, as opposed to premium games which must be paid for prior to being played. Our game studios typically publish games inhouse or in cooperation with another studio in the group. Stillfront manages marketing inhouse through strong performance marketing expertise.
Our active portfolio consists of +70 games divided into three product areas: Strategy; Simulation, RPG & Action; and Casual & Mash-up. The target audiences of our games are adults, aged 16 and above, as per their terms and conditions. By year-end 2022, approximately 60 million users all over the globe enjoyed our games and approximately half of our users are females.
Our business does not operate in a vacuum: we rely on suppliers, distribution platforms as well as our gamers. Stillfront’s games reach users on mobile and browser. At year-end 2022, mobile games totaled 76 percent of Stillfront’s total bookings, and the share of advertising bookings totaled 16 percent.
We are committed to improve sustainability throughout our entire value chain to meet our ethical and social responsibilities, reduce costs, and ensure a sustainable future for the industry while providing an enjoyable and responsible gaming experience for all users.
Our business is digital, and our largest negative environmental impact derives from the emissions of our gamers when playing our games on mobile or browser devices.
Stillfront operates in an industry that revolves around expertise and talent. To attract and retain the foremost talent in the industry, we need to offer an inclusive and equal workplace.
For Stillfront, equality, diversity and inclusion are highly important in our game development process. There is a high demand for high-quality entertainment in multiple languages, adapted to different cultures, religions, and customs. Stillfront’s broad games portfolio is enjoyed by more than 60 million people every month and approximately half of our gamers are female.
Gaming as entertainment should be a rewarding hobby, a great social experience, or a strategic challenge. As people spend more of their free time playing our games, it has become even more important to ensure that we are making a positive impact in people’s lives and we as a company strive to ensure that the content we publish is in accordance with our values.
The board of directors is responsible for Stillfront’s overall strategy, in which sustainability is integrated, and Stillfront’s sustainability policy has been adopted by the board. Our management team develops tools and processes that guide the head office and our studios. We have set up specific forums for studio representatives covering the three pillars of our sustainability framework. The EVP Communication, IR & Sustainability is heading the forums and is responsible for execution of the sustainability strategy and priorities set by the board.
All our studios and employees are expected to live up to our sustainability ambitions. The studio head is responsible for implementation together with the representative of the respective committee, carrying out trainings and follow-ups. An approach that is resource-efficient, decentralized, and digital is key to our business’ success.
Our code of conduct, built upon the ten principles by United Nations Global Compact which Stillfront is signatory of states that all professionals around the world should act as Stillfront representatives and responsible citizens. To ensure alignment on our code of conduct we conduct yearly trainings with all employees.