Stillfront’s sustainability strategy is a framework set up to focus our resources on the most relevant environmental, social and governance issues, drive performance and to engage internal and external stakeholders.
When establishing this strategy, we considered several principles, regulations, standards, and guidelines, including for example the principles of the United Nations Global Compact, the EU Taxonomy, UN Guiding Principles on Business and Human Rights as well as OECD guidelines for multinational enterprises.
The framework consists of Stillfront’s material topics, targets, and objectives which become our three material pillars for which we have set primary and supportive targets:
GAMING FOR ALL
The value we create through our products
Our games are to create a social, affordable, entertaining, and positive gaming experience
64 million active gamers enjoyed Stillfront’s diverse portfolio of games by year-end 2021
LIVING OUR VALUES
Internal and cultural perspectives
SMART RESOURCE USE
Climate impact and reduction plan
During 2022, our ambition is to set an emissions reduction target in line with the Science Based Targets Initiative (SBTI) criteria
During the year we conducted our first climate reduction impact analysis, resulting in an activity plan and a framework for our first long-term targets.
The UN’s Global Goals
Stillfront contributes to are:
GOAL 3 Good health and well-being
GOAL 5 Gender equality
GOAL 8 Decent work and economic growth
GOAL 10 Reduced inequalities
GOAL 13 Climate action
GOAL 16 Peace, justice, and strong institutions
Integrated part of our
business model
Free-to-play games allow any gamer to access and experience a game independent of their ability and willingness to pay. When offering optional monetized content, our games only use fair and transparent methods.
For Stillfront, equality, diversity and inclusion are highly important in our game’s development process. Not only is the share of women who are playing games increasing, but there is also a demand for high-quality entertainment in multiple languages, adapted to different cultures, religions, and customs.
Gaming as entertainment should be a rewarding hobby, a great social experience, or a strategic challenge. As people spend more of their free time playing our games, it has become even more important to ensure that we are making a positive impact in people’s lives. Stillfront as a group is responsible for securing that the content that we publish is in accordance with our values.
Gaming needs to be a place where everyone feels welcome and included and this aspect plays an important part in new game development projects. Stillfront operates in an industry that revolves around expertise and talent. To attract and retain the foremost talent in the industry, we need to offer an inclusive, equal workplace with high diversity.
Organisation
The board of directors is responsible for Stillfront’s overall strategy, in which sustainability is integrated. Our management team develops tools and processes that guide the head office and our studios. All our studios and their professionals are expected to live up to our sustainability ambitions. The studio head is responsible for implementation together with the representative of the environmental committee and living our values network, carrying out trainings and follow-ups. An approach that is resource-efficient, decentralized, and digital is key to our business’ success. During 2022 Stillfront will continue its studio support program, which for example includes training in responsible content as well as implementation of carbon reduction plan.
