Fast and Furious now available in 12 languages
http://www.fastandfuriousfig.com
Terminator Salvation now playing 6th season
http://www.terminatorsalvationfig.com
Wanted FIG, based on Universal blockbuster,
check it out at www.wantedthegame.com
Fan Immersion Games are the newest, most exciting way to reach the global community online and increase the revenue streams coming in for your Intellectual Properties! What better way to spread the word about your movies, games, or ideas than to have people completely immersed in a riveting experience that is based on your IP?
Expanding the life time and scope of the IP
They will expand the life time and the scope of your Intellectual Properties (IP). The games will be set in the universe of the IP, preferably in a prequel or sequel setting to what the movie and/or console game presents. The FIG will actually create its own hardcore followers of your IP. The game mechanics will give rewards to the players in the form of unreleased material from the movie, props from the set, etc. A FIG has the absolute potential to live on long after normal revenues from the movie or console game have dwindled or come to an end. Also, with every sequel of the IP that is produced, the FIG would receive a feature upgrade that will entice the online community to continue enjoying the game.
Potential community reach
The potential number of people to be reached is infinite. Drawing in several different consumer bases who would all enjoy this medium, the possibilities for marketing are limitless. By tying a high profile IP to a high quality FIG, we can amass a user base of 30,000 – 50,000 simultaneous users online at a peak hour and a user base of 3- 4 Million accounts. The player base will consist of a mix of the traditional online gaming community, the fans of the IP and mainstream players that haven’t been exposed to this kind of game before.
Marketing Strategy
Integrate the FIG web link into the entire marketing campaign for the IP. In this way we would drive traffic back and forth between the official IP fan and info pages, the movie page, the console game pages and Fan Immersion Game page. The FIG has game mechanics built in where the players gain advantages in the game by mailing their friends about helping them in certain quests. Also players can earn in-game perks for recruiting friends to the game, thus generating hits to the page. In addition, we have some unique features including widgets that will make us even more effective in online marketing.